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The Product Manager's Desk Reference, by Steven Haines
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THE 2nd EDITION of THE PMDR is NOW AVAILABLE: Go to: bit.ly/PMDR2
If you loved the first edition of The Product Manager's Desk Reference - You'll want to get a copy of the 2nd edition. The Product Manager's Desk Reference 2nd Edition greatly expands on the body of knowledge, with new tools, graphics, and emphasis on areas that include:
- The role of the product manager and how he or she engages cross-functionally
- How the complexity of global teams can be made easier
- An updated Product Management Life Cycle Model that includes "discovery and innovation"
- Expanded focus on product design and definition, including the use of prototypes and early designs to engage customers and to get to market sooner!
- Improved methods to help you garner market insights and influence strategy
- Amplified focus on managing the business and financial performance of your products
- Use of storytelling to gain support and lead teams
- New career development tools
"The Product Manager's Desk Reference is outstanding in covering the breadth of the tasks and thought processes involved in product and innovation management."
-George Castellion, SSC Associates
"Every product manager will greatly benefit from having this reference manual in their office as they live through the exciting twists and turns of product management."
-David Anderson, Managing Director, B2B Channels, United Airlines
"An excellent tool for beginners and experts alike. Steven Haines's practical experience and knowledge shine through at every step."
-David Rosshirt, Director of Product Management, First Data International
"From now on, this book will stand as an important reference point for all product management teams."
-Mark Elliott, Vice President Product Management, Smiths Detection
"The Product Manager's Desk Reference is the book all product managers have been waiting for. It is concise, to the point, and comprehensive."
-Jeff Anderson, Senior Vice President Product Management, Franklin Covey
"Steven Haines covers this multifaceted topic in a systemic manner that makes the book easy to navigate. His groundbreaking proposal that Product Management become a formal disciple is an accurate reflection of the acute need for these skills in the business community."
-Dan O'Day, Senior Director Product Management, Thomson Reuters
About the Book
Whether a business sells tangible goods or services, product management holds a critical position in the organization's pursuit of profits. Because traditional departmental roles continually evolve, and because the business climate is so competitive, the job of product manager has become exceedingly critical--yet it remains very complex. The Product Manager's Desk Reference is the first book to lay down a comprehensive body of knowledge for this critical function, and it is the only book that can effectively guide product managers so that they can establish and build a successful career in product management.
Here, product management expert and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. This outstanding work is packed with an array of best practices and helpful hints which are critical to the efficient management of products.
The Product Manager's Desk Reference is punctuated with useful diagrams, tables, and templates and will help you:
- Create a master plan of record for your product
- Formulate actionable strategies
- Incorporate market data into important decisions
- Set the stage for creating innovative products
- Optimize existing products and product portfolios
- Apply financial techniques to manage product profitability
- Sales Rank: #482823 in Books
- Published on: 2008-08-26
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 2.10" w x 7.80" l, 3.15 pounds
- Binding: Hardcover
- 744 pages
About the Author
Steven Haines is the founder of Sequent Learning Networks and The Product Management Executive Board. Sequent Learning Networks is a global training and advisory services firm based in New York City. Its mission is to help its clients improve the structure and function of Product Management so they can produce great products. The Product Management Executive Board is a professional association of senior executives who share a common bond in their quest for product excellence. Steven’s books serve as foundational bodies of knowledge and Product Management best practices for product managers, product leaders, and executives across the corporate landscape.
Steven spent more than two decades in corporate leadership roles in industries as diverse as wholesale industrial products, intimate apparel, medical products, communications, and software & technology. Further, he spent twelve years as an adjunct professor at Rutgers University’s business school.
Most helpful customer reviews
2 of 2 people found the following review helpful.
I actually teach Senior Product Managers some great techniques that this book discusses
By Christopher Walker
Steven Haines is an absolute genius, especially when it comes to Product Management. I have read all of his 3-part series for Product Management and hope to attend one of the Sequent Learning Networks Product Management Training Sessions (Haines owns Sequent Learning Networks).
The book outlines everything that you need to know to be effective as a Product Manager. Now, with the knowledge I've gained through reading this book, I actually teach Senior Product Managers some great techniques that this book discusses.
8 of 8 people found the following review helpful.
The Best Product Management Book I Have, Hands Down
By Danielle Vincent
Really, the title says it all. This is the most valuable product management book I've bought. It's so thorough and well-written that I have been reading it straight through. It covers all aspects of Product Management, including strategy, forecasts, cross-functional team management, business cases, launch, and post-mortems. I cannot recommend this book highly enough. If you are a Product Manager, you can't afford not to get this book. My copy is filled with copious notes, underlines, highlights, and is dog-eared on many sections. I have recommended this book to my whole team. And no, I don't know the author. This is completely based on my own experience using this reference as a Sr. Product Manager for a major entertainment company.
2 of 2 people found the following review helpful.
Product or Service Professionals - This is a MUST READ!
By Anthony Grey
This comprehensive desk reference is mandatory reading for my global team. We have taken the concepts and applied them in developing a global service business focusing on the consumer and our service value proposition. I would recommend this desk reference to all product management and marketing professionals as a "first read" before they begin any work on their products or services. Knowing why they are doing what they are suppose to be doing is critically important to the success of their business. it has been my experience as a business leader after having invested in reading it cover to cover. Well done Steven!
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